As a business owner, you should have your short term and long term goals.

But before you set your goals, you will need to define how to set goals for a business.

When setting any goal, it must be measurable. You’ll be using measurable metrics, also known as Key Performance Indicators (KPI), to improve and reiterate your business.

Now, let’s set a long term goal.
[Pro Tip: Sometimes it’s good to set unreasonable goals to strive for, this way you’re not limiting your potential.]

After the goal is set, you’ll start by reverse-engineering the long term goal by setting your short term goal as a milestone for your long term goal.

EXAMPLE…

Let’s imagine that your long term goal is to increase your Facebook following by 12,000 followers in 1 year.

To meet your goal, you will need to gain 1,000 followers per month. That’s roughly 34 followers per day, or 2 followers per hour.

Now that you have a measurable metric or KPI, you can now start to plan how you’ll obtain 34 followers per day.